Jotform Alternatives

If you’ve hit the limits of Jotform or just want to compare options before committing, you’re not alone. There are plenty of form builders that offer different strengths: some focus on beautiful, conversational experiences, others on deep integrations, complex workflows, or tight WordPress support. Below you’ll find 10 solid Jotform alternatives, each with a quick overview plus clear pros and cons, so you can decide which tool actually fits your stack, budget, and the way your team works.

1. Typeform
Typeform focuses on conversational, one-question-at-a-time forms and surveys that feel more like a chat than a classic form. It’s ideal for lead gen, feedback, quizzes, and user research where completion rate and experience matter more than raw data entry.

Pros:

• Very polished, modern design

• Great for engagement and higher completion rates

• Strong logic/branching for multi-step flows

• Good templates and integrations

Cons:

• Can get pricey at higher response volumes

• Not ideal for long, admin-style data collection

• Limited control over traditional, dense layouts

2. Google Forms
Google Forms is a simple, free form builder that ties directly into Google Sheets. It’s great for basic surveys, registrations, quizzes, and internal data collection, especially if your team already uses Google Workspace.

Pros:

• Completely free for most use cases

• Easy to set up and share

• Instant connection with Google Sheets

• Supports collaboration in real time

Cons:

• Very limited styling and branding options

• No built-in payment collection

• Logic and automation are quite basic

3. Paperform
Paperform lets you build “forms as landing pages,” mixing long-form text, images, and media with fields. It’s a good fit for bookings, small product sales, and branded questionnaires where presentation is critical.

Pros:

• Forms can look like full landing pages

• Solid payment and product options

• Flexible layouts and styling

• Good for service businesses and creators

Cons:

• Overkill for simple embedded forms

• Interface has more of a learning curve than basic tools

• Pricing is mid to high tier for very small projects

4. Cognito Forms
Cognito Forms is a powerful builder focused on calculations, repeating sections, and business workflows. It’s often used for order forms, registrations, and internal processes that require more logic and structure.

Pros:

• Strong support for calculated fields and complex logic

• Approval workflows and automations built in

• Good for financial, order, and application forms

• Generous features for the price

Cons:

• Interface feels more “business” than stylish

• Advanced setups can be harder for beginners

• Some features locked behind higher plans

5. Formstack
Formstack targets teams and enterprises that need secure data collection plus workflows. It combines forms with document generation and approvals, making it suitable for HR, healthcare, and operations-heavy use cases.

Pros:

• Robust workflow and approval routing

• Strong integrations with CRMs and business apps

• Good support for documents and e-signatures

• Built with compliance-heavy industries in mind

Cons:

• Pricing can be steep for small teams

• Overkill if you just need simple lead forms

• UI can feel complex at first

6. Wufoo
Wufoo is one of the older online form builders, known for its straightforward drag-and-drop interface. It’s often used for registrations, contact forms, and simple payment forms without a lot of extra automation.

Pros:

• Simple, familiar builder

• Solid templates for common use cases

• Basic payment and file upload support

• Stable and battle-tested

Cons:

• Design and interface feel dated

• Limited advanced workflow features

• Not as flexible as newer competitors

7. Zoho Forms
Zoho Forms is part of the larger Zoho suite, integrating nicely with Zoho CRM, Desk, and other tools. It’s a good pick if you already live in the Zoho ecosystem and want forms that feed directly into your existing apps.

Pros:

• Deep integration with other Zoho products

• Affordable for small and growing teams

• Supports mobile apps, approvals, and basic workflows

• Good for sales, support, and internal processes

Cons:

• Best value only if you use other Zoho tools

• UI can feel less polished than some rivals

• Some advanced features require higher plans

8. Airtable Forms
Airtable Forms are built on top of Airtable bases, turning database tables into shareable forms. They’re great when you want form submissions to drop straight into a flexible, spreadsheet-like database.

Pros:

• Data goes directly into structured tables

• Easy to build dashboards and views from submissions

• Great for collaborative teams and internal tools

• Simple to create multiple filtered views of the same data

Cons:

• Form design and branding options are limited

• Not focused on payments or public marketing forms

• Some features require paid Airtable plans

9. Gravity Forms
Gravity Forms is a premium WordPress plugin for building powerful forms directly in your site. With many add-ons, it can handle payments, quizzes, user registration, and complex conditional workflows.

Pros:

• Deep integration with WordPress

• Huge add-on ecosystem for payments and automations

• Very flexible conditional logic

• Good for serious business sites on WordPress

Cons:

• Only works on self-hosted WordPress

• Requires plugin maintenance and updates

• Cost increases if you need many add-ons

10. Ninja Forms
Ninja Forms is another popular WordPress form plugin, offering a free core with paid extensions. It’s aimed at users who want a drag-and-drop experience inside WordPress and the option to add features as needed.

Pros:

• Free core plugin for basic forms

• Drag-and-drop builder inside WordPress admin

• Paid add-ons for payments, CRM integrations, and more

• Modular pricing: buy only what you need

Cons:

• Can get expensive if you stack many add-ons

• Performance depends on your WordPress setup

• Less suitable if you’re not comfortable managing plugins