Social Blade is a social media analytics website that tracks public statistics for creators and brands across platforms like YouTube, Instagram, TikTok, Facebook and Twitch. It pulls data from the platforms’ public APIs and turns it into easy-to-read charts showing subscribers or followers, views, daily growth and estimated earnings.
Creators, agencies and curious fans use it to benchmark channels, compare growth and get a quick feel for how an account is performing over time.
Beyond simple stats, Social Blade offers rankings, leaderboards and future projections which estimate where a channel’s numbers might be in the coming months. Power users and businesses can unlock premium features such as more frequent data refreshes, deeper historical reports, and business tools or API access for integrating the data into their own dashboards. Paid plans start at a few dollars per month, which makes it a relatively accessible analytics add-on for small creators or agencies who want extra insight without enterprise-level pricing.
Because it relies on public data and external APIs, Social Blade’s numbers don’t always match perfectly with what you see inside native analytics dashboards, and some networks (like X/Twitter) have been removed due to API changes.
Still, it remains a popular third-party site for quick, public-facing channel research, especially for YouTube and TikTok.
FAQs about Social Blade
1. Is Social Blade free to use?
Yes, Social Blade has a free version that lets you look up public stats for many social media accounts. They also offer paid plans with extra features, faster updates and more detailed reports.
2. Which platforms does Social Blade track?
Social Blade focuses mainly on YouTube but also tracks other major platforms like Instagram, TikTok, Facebook and Twitch. Exact coverage can change over time as platform APIs and policies evolve.
3. Are Social Blade’s subscriber and earnings numbers accurate?
Subscriber counts and view trends are based on real public data, but they may lag behind or differ slightly from native analytics. Earnings figures are always estimates based on typical ad rates, not official revenue numbers from the platforms.
4. Who typically uses Social Blade?
Typical users include content creators tracking their own growth, brands and agencies researching influencers, journalists checking public stats, and fans comparing their favorite channels. Business users sometimes rely on its API and custom reports to pull data into internal tools.