Leonardo AI is a creative suite for generating and editing visuals from simple prompts. It’s built for speed and control, so marketers, designers, and indie devs can produce concept art, ads, product shots, and UI assets without a heavy production pipeline. You start with text-to-image or bring a reference, then iterate through variations until one nails the brief. The interface keeps things approachable while still giving you levers that matter when you need precision.
Beyond first drafts, Leonardo shines at refinement. You can guide composition with image-to-image, clean edges with background removal, upscale for crisper detail, and touch up scenes with inpainting or an on-canvas editor. Style presets and prompt helpers make it easier to stay on-brand, and batching helps churn out sets for A/B tests or catalog updates. It’s a practical blend of “quick idea” and “production-ready asset.”
You’ll get better results by writing compact, visual prompts—materials, lighting, mood, and camera notes do more than long prose. Lock consistency with seeds or references, and keep aspect ratios aligned to your final use (ad slots, social crops, storefront tiles). Treat it like art direction: generate, keep the winners, iterate, and export at the resolution you need for print or web.
FAQs
What is Leonardo AI used for?
Creating images for ads, product renders, concept art, thumbnails, UI mockups, and other marketing or design assets.
Does it support image-to-image or only text prompts?
Both—start from text or guide results with a reference image to preserve layout and composition.
Can I fine-tune or train custom styles?
It supports learning from your references to steer toward a consistent look; exact training options vary by plan.
Is there an editor for touch-ups?
Yes—expect an on-canvas editor with inpainting/outpainting, plus tools like background removal and upscaling.
Can I use the outputs commercially?
Commercial use is generally available on paid tiers, but always review the latest license and content policy for your use case.
Is there a free plan?
There’s typically a limited free tier so you can test the workflow before upgrading.
Does it support batch generation for campaigns?
Yes—batching and quick variations make it easy to produce multiple options for A/B testing.
How do I control style and consistency?
Use concise style cues (materials, lenses, eras), keep a brand reference set, and reuse seeds when recreating a look.
Does Leonardo AI do video, too?
Its focus is images. Limited motion or animation features may exist, but check current capabilities if video is critical.
What formats and sizes can I export?
Standard web-friendly formats are supported, with upscaling for higher-resolution outputs when needed.