PrettyInsights

PrettyInsights is a powerful and privacy-focused analytics platform designed as a modern alternative to both Google Analytics and Fathom Analytics. Unlike traditional tools that rely on complex dashboards and intrusive data collection, PrettyInsights offers a clean, user-friendly interface that gives you instant access to the metrics that truly matter. Whether you’re a marketer, a business owner, or a web developer, you’ll benefit from simplified tracking, GDPR-compliant reporting, and a cookie-less approach that ensures complete privacy without compromising on insights.

What sets PrettyInsights apart is its built-in product analytics features that go far beyond simple pageview tracking. With real-time event tracking, user behavior flow analysis, and goal-based conversion funnels, you can understand how users interact with your website or app from their first visit to final conversion. This makes PrettyInsights an ideal solution not just for content sites, but also for SaaS platforms, e-commerce stores, and mobile apps looking to monitor product performance and improve user engagement.

As a Fathom Analytics alternative, PrettyInsights retains the core philosophy of privacy-first tracking but adds a broader feature set aimed at growth-minded teams. And as a Google Analytics alternative, it eliminates the learning curve, data bloat, and compliance headaches while still giving you deep insight into your traffic and performance. Whether you’re switching for better usability, privacy compliance, or richer product data, PrettyInsights gives you the clarity and confidence to make smarter decisions, faster.