Manychat is a popular chatbot and marketing automation platform designed for social messaging apps. It helps businesses automate conversations on channels like Instagram, Facebook Messenger, WhatsApp, and even SMS, so they can capture leads, answer questions, and drive sales without needing a live human on every chat. Instead of manually replying to every DM, you can build flows that respond instantly based on what users tap or type.
Beyond simple auto-replies, Manychat lets you create full conversation funnels. You can welcome new subscribers, qualify them with questions, deliver discounts or lead magnets, and even hand off to a human when needed. E-commerce brands use it for abandoned cart reminders and product recommendations, while service businesses use it to book appointments, send reminders, and follow up with prospects automatically.
The platform is built to be friendly for non-technical users, with a visual flow builder, templates, and ready-made automation ideas. It also ties into other tools like email marketing platforms or CRMs so you can sync contacts and track results. Used well, Manychat can turn DMs into a scalable acquisition and retention channel, keeping conversations personal while still being mostly automated behind the scenes.
FAQs about Manychat
1. What is Manychat used for?
Manychat is used to automate conversations and marketing flows on messaging platforms like Instagram, Facebook Messenger, WhatsApp, and SMS. Businesses use it to capture leads, answer FAQs, send broadcasts, and drive sales or bookings.
2. Do I need to know how to code to use Manychat?
No, you don’t need coding skills. Manychat uses a drag-and-drop visual builder where you connect messages, buttons, and actions into flows, so non-technical marketers and business owners can set up automation themselves.
3. Does Manychat have a free plan?
Manychat typically offers a free tier with limited features and contact volume, plus paid plans that unlock more advanced tools, higher limits, and additional channels. The exact pricing and limits can change, but the basic idea is “start free, upgrade as you grow.”
4. Which platforms does Manychat support?
Manychat focuses on major messaging channels where businesses already talk to customers: Instagram DMs, Facebook Messenger, WhatsApp (via approved integrations), and SMS. You can build automation for one or several of these channels from a single dashboard.